For the Product Marketing Manager with an innate ability to understand customer needs and requirements, and a talent for developing compelling value propositions and messaging, this is your chance to step in and make an immediate impact on both short term deliverables as well as long term strategic goals. You will work with Vignette’s WCM product line with additional emphasis on our Portal Product. We have tremendous products that solve complex online business problems for some of the most successful brands in the world. If you have a driving passion for and ability to connect and sell to corporate marketers, this may be the opportunity that you’ve been looking for.

Vignette helps organizations improve the way they connect online with their key audiences, by providing software for building great online experiences and for managing the content that fuels those experiences. Vignette created the first Web Content Management software more than a decade ago, and today our customers include some of the world's most prominent brands in virtually every industry.

Responsibilities:

• Market Intelligence: Understand customer needs and specific requirements. Understand the competitive marketplace and devise strategies to maintain a leadership position.
• Product Messaging: Understand features, functionalities of the products and what critical business problems they address. Communicate these value propositions effectively to analysts, press and customers.
• Sales Enablement: Communicate value proposition of our product to the field sales and services team and support field efforts both in pre-sales and post-sales.
• Collateral: Coordinate cross functionally across the organization to develop and deliver appropriate collateral like white papers, FAQ’s, press releases, and data sheets defining the product.
• Product Development: Work collaboratively with Product Management to formulate new products & determine marketplace positioning.
• Go To Market Planning: Leads the strategy behind comprehensive Go To Market Plans, including pricing, packaging and promotion. Assists Field Marketing in orchestrating demand generation campaigns.

Required Knowledge/Skills:

• Product Marketing experience within a high-tech company is preferred, however experience as a Corporate Marketer or selling to Corporate Marketers can substitute.
• Enterprise software experience desired. Experience with web content management, social software, or video/rich media technologies preferred.
• Candidates with a solid understanding of publishing digital content from the business perspective will be given serious consideration.
• Passion for understanding customer requirements, gaining market insight and translating them into product requirements and messaging that help create winning products and go to market plans.
• A strong technical aptitude with experience launching new, complex products that solve enterprise scale business problems.
• Experience creating and delivering compelling sales material and collateral like white papers, FAQ’s, press releases, and data sheets.
• Excellent communication skills: written, verbal and presentation to both internal stakeholders as well as customers, analysts & press.
• Demonstrated ability to interact with technical resources, while gaining an understanding of the product and translating that into a compelling message.
• Prior experience supporting a sales force from discovery to close via product training.
• Ability to work in a fast-paced collaborative environment.
• Proven ability to learn quickly.
• Ability to manage via influence and lead cross-functional teams.
• Detail orientation and ability to prioritize activities successfully.